The Majalisnoor campaign video: script, voice and edit

Within my role on the Majalisnoor project I was asked to make the marketing video the programme would advertise with on Facebook and YouTube.

The material was the students. I recorded Zoom sessions with the top ten, kept the clips that carried, wrote a script around what they had said rather than around what we wanted to claim, narrated it myself, and mixed the two together.

How it was made

• Conducting and recording Zoom meetings with the top ten students

• Cutting the most powerful clips from the student recordings

• Writing a compelling marketing script around them

• Recording myself narrating the script

• Mixing my narration with the student clips in Adobe Premiere Pro

• Promoting the finished video through Facebook and YouTube Ads

The ads generated millions of views, hundreds of thousands of interactions, thousands of registrations on the website and hundreds of paid subscriptions.