Eduway International: study abroad, with an AI advisor

Eduway International guides Moroccan students through studying abroad after the baccalaureate — orientation, admissions, housing and language preparation — as the exclusive GUS representative in Morocco.

Eduway's difficulty was not an absent website. It was that everything a student needed to know lived somewhere else — in the partner universities' own sites, and in a folder of documents — so the counsellors answered the same questions by hand, one student at a time. The site is therefore deliberately a single page, sequenced the way the decision is actually made, with the forms placed where a student is ready to act rather than at the end. The assistant beside it is configured on Eduway's own material, which is what lets a repeat question be answered at the moment it is asked instead of three days later.

The site

• Destination and programme content covering Germany, the US, Spain, France and Dubai.

• A partnership pipeline, so incoming institutional enquiries are captured and managed rather than emailed.

• Contact capture into the admin panel.

The AI advisor

• A Botpress assistant embedded across the site, opened from a call-to-action rather than left to nag.

• It answers the admissions and scholarship questions that would otherwise become a form and a three-day wait.