Lotus Academy: an Arabic coaching site and course app

Lotus Academy is a Moroccan coaching and consulting practice — consultations, recorded self-development courses, workshops and free resources, led by certified trainers. I built the landing site and stood the course platform up on The Nest.

Where HFEI arrived needing only the teaching half, Lotus needed the front door as well — a practice whose credibility rests on its trainers, selling programmes that open and close, with nowhere to present either. So the landing page is the configurable part here, built around the programmes currently running, and the course app is an instance of The Nest behind it. One domain covers both, so a visitor moves from reading about a programme to registering for it without noticing they have crossed between two systems.

The landing site

• Arabic, right-to-left, designed in the language rather than translated into it.

• Built around the programmes currently open, with the trainers' own credibility up front.

• Responsive across phone, tablet and desktop.

The course app

• An instance of The Nest, my team's white-label e-learning platform, configured for their programmes.

• Landing site and app share one domain, so a visitor moves from browsing to registering without a context switch.

• Registration, subscription plans, and a student area holding recorded courses and workshops.