Taxinova: rebuilt for local search

Taxinova runs a 24/7 taxi service based in Lévis–Saint-Nicolas, covering Québec's South Shore — airport transfers, long-distance trips, package delivery, boost-ups and group rides.

A site that existed and could not be found

The site they had came out of an online AI website builder. It produced something presentable in an afternoon and left every part that matters undone: the titles and descriptions said nothing a person would search for, the structure was whatever the generator had decided, and on the phone screen most bookings start from it was awkward to read.

That is the characteristic failure of a generated site, and it is invisible to the owner. Nothing looks broken. The site simply never appears when somebody in Saint-Romuald types "taxi" into a phone, and there is no error anywhere to explain why.

What the owner wanted was a site that looked professional and could actually rank. Those are two jobs, and the second one is the harder of them.

The rebuild

• Moved to Statamic, so every page is editable without a developer.

• Rebuilt as a single sequenced page — the service, the coverage, the proof and the call to book, in the order a reader decides in — with the reservation form as the only second page. A local service does not need a site to browse; it needs one to read down and act on.

• Rebuilt responsively, starting from the phone screen most bookings begin on.

• French throughout, written for the audience rather than translated at it.

Built to be found locally

• Titles and descriptions written the way people search — the service plus the town.

• A dedicated services page, and a service-zone section naming the communities covered: Lévis, Saint-Nicolas, Saint-Rédempteur, Sainte-Foy, Saint-Romuald, Charny.

• An FAQ answering what people actually ask before booking.

• A reservation path one click from every page.